B2B Sales Recruitment Specialists | Award-Winning | UK-Wide
B2B Sales Recruitment
For companies who are done hiring people who "thrive under pressure" in the interview and then can't book a meeting to save their life.
The average SDR lasts less than 15 months in a role. Fifteen months.
That means by the time they've learned your product, built some pipeline and finally started to hit their stride, they're already thinking about their next move. Or they've burned out. Or they've decided outbound "isn't really for them" - which they probably should have figured out before they applied.
And it's not just SDRs. Appointment setters burn through roles even faster. BDMs who talked a beautiful game in the interview suddenly can't seem to find anyone to call. Account managers who were "really proactive" at their last place are now sitting on a book of business doing absolutely nothing to grow it.
You've probably spent the last year cycling through sales hires, wondering if it's you. It's not you. It's the way sales recruitment has been done for decades - screen for experience on paper, ignore the stuff that actually matters, cross fingers, repeat.
We do it differently.
The roles we fill
If it sits in a B2B sales function, we recruit for it.
Business Development People
BDMs | BDEs | BDRs | New Business Managers | New Business Executives | Lead Gen Specialists
The people who open doors and build pipeline. We look for evidence of outbound activity, real numbers, and the ability to handle being told "no" 40 times before lunch and still dial the 41st (and the rest)
Appointment Setting & Outbound People
Appointment Setters | Telesales | Inside Sales | SDRs | Outbound Callers | Lead Qualifiers
Most people underestimate what 80+ dials a day actually feels like. We find who've done it, know what they're signing up for, and still want to do it. They do exist. They're just not on page one of Indeed.
Account Management People
Account Managers | Key Account Managers | Client Relationship Managers | Customer Success | Renewals
The people who protect your revenue after the deal is done. We look for commercially minded relationship builders who can spot an upsell without being pushy, and who don't just "check in" - but also add value.
Field Sales People,
Local + National
Field Sales Reps | Regional Sales Managers | Area Sales Managers | Territory Sales Managers
Self-starters who can manage a patch, plan their own diary and not disappear into Costa for three hours because nobody is watching. We screen for discipline and accountability, not just charm.
Sales Leadership
People
Sales Managers | Team Leaders | Head of Sales | Sales Directors | Commercial Directors | VPs
A bad sales manager will cost you your best reps. They'll leave, and they'll tell everyone why. We take our time on leadership hires because the wrong one does damage that takes years to undo - reputational and financial
Commercial Support People
Sales Coordinators | CRM Managers | Sales Operations | Proposal Writers | Bid Managers | Bid Writers
The people behind the people. The ones who keep the data clean, the proposals going out and the contracts moving. Every good sales team has them. Most people forget to hire them.
How we screen
What we're actually listening for
When we speak to a sales candidate, we're not ticking boxes on a competency framework. We're listening. Properly.
Can they actually hold a conversation? Not recite a script. Not reel off buzzwords. Actually talk to another human being, ask a question, listen to the answer and respond like a normal person. You'd be amazed how many "experienced" salespeople can't do this.
What are their real numbers? "Exceeded target" means nothing. What was the target? What did they actually hit? How many calls were they making? What was their conversion rate? How many deals did they close? If they can talk specifics, they've probably done it. If they go vague and start saying things like "I was more of a strategic role," run.
How do they handle a bad week? Everyone has them. The month where nothing lands, the pipeline dries up, the phone stops ringing. What did they do? Did they double down on activity or did they start "focusing on admin"? This question tells us everything about whether someone will last past the probation period.
Would you actually buy from them? Honestly. If this person called you out of the blue and tried to book a meeting, would you give them 10 minutes? If we wouldn't, we don't send them to you.
they know our business inside out
"The volume hiring solution has been brilliant as I am targeted on my cost to hire so this has helped my budget. Phillipa is easy to work with and will work outside of a standard 9-5 to accommodate our working hours"
Executive Chef
B2B companies we recruit for
Lead gen agencies
Outsourced sales firms
Marketing & digital agencies
SaaS & tech companies
IT services
Professional services
Recruitment agencies
Consultancies
Financial services B2B
Training & L&D
Telecoms
Media & publishing
Facilities management
Industrial & trade suppliers
Logistics & freight
Construction services
Energy & utilities
Insurance (B2B)
If your business sells to other businesses and you need people who can open doors, manage relationships or close deals, we can help
STILL NOT SURE?
Frequently Asked Questions
Some questions you probably have...
Q: How much do you charge?
A: 15% of the candidate's basic salary. That's the basic. Not the OTE. Not the commission. Not the bonus. If you're hiring a BDM on £30k basic, your fee is £4,500. Simple.
Q: How fast can you find someone?
A: Appointment setters and SDRs - usually a shortlist within 5-7 working days. BDMs and Account Managers - 1-2 weeks. Senior hires - 2-4 weeks. We don't rush for the sake of speed, but we don't mess about either.
Q: Do you do remote roles?
A: Yep. A huge chunk of B2B sales roles are remote or hybrid now. We recruit nationally for those.
Q: What if we don't like any of the candidates?
A: Then we go again. We'd rather keep searching than push someone through who isn't right. But honestly? If we've done the brief properly, the shortlist is usually strong. We don't send filler.
Q: Can you recruit temps or contractors?
A: Our main focus is permanent hires, but we can help with temp and contract sales roles too. Just ask.
Q: What makes you different from every other sales recruitment agency?
A: We've done the job. Literally. Cold calling, appointment setting, field sales, account management, sales management. We recruit from experience, not a database and a prayer. Also we have an office dog, a cartoon bull mascot on the About page and 19 awards on the shelf. So there's that.
hiring, not looking?
If you're not looking for a new role but you need sales staff, get in touch today!
Award-winning B2B Outbound sales recruitment. Based in Cheshire. Covering the North West, Wales and UK-wide. 19 industry awards. No bull.
Latest insights
december 2025
Locations covered
Cheshire
Warrington
Chester
Wrexham
Deeside
Greater Manchester
Ellesmere Port
Lancashire
Merseyside
North Wales
© 2026 Blue Bull Recruitment Ltd | Based in Cheshire | Covering North West, Wales & UK-wide | Reg. No: 11470247
B2B sales recruitment covering Cheshire, Greater Manchester, Liverpool, Lancashire, Merseyside, North Wales, South Wales, Midlands, Yorkshire, London and UK-wide.