B2B Sales Recruitment Specialists | Award-Winning | UK-Wide

We Find you

Sales people

award-winning b2b sales recruitment

BDMs. Appointment Setters. SDRs. Account Managers. Sales Leaders. For B2B companies across the UK who are tired of hiring people who talk a good game but can't pick up a phone.

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You've hired someone who absolutely nailed the interview. Confident. Articulate. Said all the right things about being a "self-starter" and "thriving under pressure."

They started on Monday. By Friday you're wondering if they've ever actually made a cold call.

Or maybe you've got an appointment setter who was brilliant for three months and then just... stopped.

Activity dropped. Excuses started.

They're now doing 15 calls a day instead of 60 and somehow it's everyone else's fault.

Or you've been trying to hire a BDM for six weeks. You've had 140 applications on Indeed...

Four were worth reading.

One didn't turn up to interview.

The other three wanted £20k more than the role pays and "don't really do outbound."

Sound familiar? Yeah. We hear this every single day.

The problem isn't that there aren't good salespeople out there. There are. They're just really, really good at hiding amongst the ones who aren't.

Because selling themselves is literally what they're trained to do. The interview is their happy place. The truth comes out on day 15 when the CRM is empty and the phone weighs a tonne.

That's why you need a recruitment partner who's actually sat in that seat. Who knows what 80 dials a day feels like. Who can tell the difference between someone who built a pipeline from scratch and someone who rode an inbound wave and called it "business development."

That's us. Blue Bull Recruitment. A family-run, award-winning B2B sales recruitment agency. We've worked the roles. We know the game. And we don't send you CVs for the sake of it.

What We Do

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the roles we fill

BDMs, Appointment Setters, SDRs, Telesales, Account Managers, Field Sales, Sales Managers and everything in between

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what it costs

15% of basic salary. Not the OTE. Not the commission. Not the "total package." Just the basic. Clear, simple, no invoice surprises.

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got a cv?

We don't wait until you're desperate to move. Register now, let's have a proper chat, and when the right thing comes up, you'll be first to know

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A few reasons to pick up the phone

We've actually done the job. Between us, we've worked in these roles and been recruiting outbound B2B sales staff since 2018. We don't recruit sales roles from a textbook. We recruit them from experience. When we screen your candidates, we know what to listen for because we've lived it.

19 awards. Not because we're flash. Because we're good. Awards for customer service, sales recruitment, innovation, and diversity & inclusion. Finalists for Disrupter of the Year at the British Business Awards. We're a mum and her 19-year-old son running an agency from Cheshire. Some say we shouldn't be winning awards. But here we are.

We charge 15% of basic salary. Not the OTE. Not the bonus. Not the package. Just the basic. So you know exactly what you're paying before you say yes. Most agencies won't even tell you their fees until you're three meetings deep. Ours are right here on the website. Because transparency shouldn't be a USP, it should be the bare minimum.

We recruit B2B salespeople for...

  • Lead gen agencies

  • Outsourced sales companies

  • Marketing agencies

  • SaaS & tech

  • IT services

  • Professional services

  • Recruitment firms

  • Consultancies

  • Training companies

  • Telecoms

  • Media & publishing

  • Facilities management

  • Financial services

  • Industrial suppliers

  • Logistics

  • Construction services

  • Energy

  • Insurance

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Thorough, high quality candidates

"A real pleasure to work with. Charlie was thorough and all Candidates he sent over were well screened. The quality was high without flooding us with CVs."

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Senior Talent Partner

If you need a hiring partner who'll get it done —

not faff about — let's talk

No pitch.

No "discovery call."

No 47-slide deck about our "methodology."

Just a straight conversation about who you need and whether we can help.

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Award-winning B2B Outbound sales recruitment. Based in Cheshire. Covering the North West, Wales and UK-wide. 19 industry awards. No bull.

Locations covered

Cheshire

Warrington

Chester

Wrexham

Deeside

Greater Manchester

Ellesmere Port

Lancashire

Merseyside

North Wales

© 2026 Blue Bull Recruitment Ltd | Based in Cheshire | Covering North West, Wales & UK-wide | Reg. No: 11470247

B2B sales recruitment covering Cheshire, Greater Manchester, Liverpool, Lancashire, Merseyside, North Wales, South Wales, Midlands, Yorkshire, London and UK-wide.